by Alan Stein 9. July 2009 08:23
The mission of the LeBron James Nike Skills Academy was the same as the position academies; “positively impact the lives of elite players by providing superior instruction, personal mentorship, and a once in a lifetime experience.” The goal of the Lebron Academy was to build on the previous academies and teach players how to incorporate the skills they learned specifically for their position in to a team philosophy. Did they accomplish their goal? As George Bush said, “mission accomplished.” Although this time it is true!
Nike set the standard for youth basketball development and the LeBron James Skills Academy and accompanying King City Classic have been heralded as the premiere events of the summer. What made it such an incredible event was the fact that King James himself was so actively involved. The reigning NBA MVP made a commitment to be an integral part of this event and he came through in a big way. It is universally accepted that LeBron has an undeniable work ethic, solid fundamentals, and an obvious passion and true love for the game. He epitomizes everything positive about the greatest game on earth. And despite his astounding fame, fortune, and world renowned notoriety, he still made the time to give back and to help those aspiring to follow in his foot steps. I saw first hand, for three and half days, that LeBron is a class act and deserves every bit of the success he has achieved.
In addition to LeBron’s participation, Nike assembled an elite staff of coaches and skill instructors; including many of the games best teachers. The theme at the initial staff meeting was succinct:
The official banquet was held on Monday and was absolutely spectacular. The food, décor, and atmosphere were first class. There was a professional DJ spinning records the entire time and they showed numerous LeBron highlight clips and commercials (many of which haven’t been released yet). The highlight of the night was a live Q & A with King James and ESPN’s Jay Bilas. Jay asked numerous questions as well as asked LeBron to say the first thing that popped into his mind when historic pictures of his career were put on the big screen; first Sports Illustrated cover (“I was just a kid”), shaking David Stern’s hand on draft night (“a dream come true”), holding up the 2009 MVP trophy (“hard work paid off”), and hearing the National Anthem upon receiving the Gold Medal in the 2009 Olympics in Beijing (“biggest accomplishment of my career”). LeBron was funny, entertaining, but very truthful. Again, a total class act. Nike kept highlighting the fact that LeBron is extremely loyal. For example he still resides in Akron, where he grew up, and insisted the academy was held in his hometown. He even chose to have his MVP press conference at his old high school to show the world he hasn’t forgotten his roots. Nike presented him with a pair of one of kind LeBron 2009 MVP Air Force 1’s. In closing, LeBron told the players, “I am here for you guys, the players. You are the games’ future, so take that seriously. Represent yourselves to the fullest and honor the game. Heck, one of you might host a camp that my kid goes to one day!”
While this was my third time meeting and seeing LeBron up close; I forgot how physically imposing he is. He is an absolute specimen. He has the perfect basketball physique. I closely followed his every move as I am always trying to learn from the great ones. He had a very standard pre-workout routine (which I wrote down in my notes) he followed meticulously before every workout session. It included getting his ankles taped and having his trainer (Mike Mancias of the Cleveland Cavaliers) stretch him out thoroughly. Once he hit the court he was all business. Intently watching him in the drills, I noticed that everything he did was crisp and sharp. He did everything at game speed; never just went through the motions. Every pass, every shot, and even his footwork were perfect. LeBron has great work habits. He had tremendous focus and an unbelievable level of concentration during each workout. He was also a great communicator. Despite balls bouncing, shoes squeaking, and players competing in drills on two courts – you could always hear his voice. He was a presence. Mark my words; LeBron James is not a great player by accident. He was worked for it. He has earned it.
Speaking of communication; midway through the first workout, he pulled the high schoolers aside to offer this bit of wisdom, “As the best player on your team, your presence alone should create opportunities for your teammates. You should demand double and triple teams every time you touch the ball which means your teammates are open. It’s your responsibility to get them the ball and to help them be successful. Great players make those around them better.” Amen.
Unfortunately, I never got the opportunity to interview LeBron one on one about his training. So I did the next best thing; I spoke with his trainer! Mike Mancias, an assistant athletic trainer and strength & conditioning coach for the Cavs, was gracious enough to rap with me for a few minutes and give me some insight to LeBron’s regiment. While working for the Cavs full time, Coach Mancias is primarily responsible for LeBron. He goes with LeBron everywhere; even went with him to China for the Olympics. Since LeBron is such a workout machine, Coach Mancias admitted he is on call and keeps his Blackberry glued to his hip! He said LeBron does something workout wise almost every day; shooting work with private coach, hits the weights, takes yoga, or does some pool work. He aims to do 3 or 4 structured strength workouts a week focusing on full body movements, core strength, and improving joint mobility and integrity (ankles, hips, etc.). He also incorporates some cardio intervals in the mix. I watched one of LeBron’s strength workouts which included a combination of upper body movements, core exercises, and short intervals on the versa-climber. I always feel good knowing the stuff I do with my players is the same stuff guys like King James does! I also saw part of one of LeBron’s shooting workouts; very intense.
Jay Bilas, whom I have always very much respected and admired, brought up a great point about Mike’s talk. Inevitably, when you ask a group of elite level players “who wants to play in the NBA?” every hand in the room goes up. Then you ask, “Who truly believes they will play in the NBA?” not a single hand budges – they all stay up. Then you ask, “How many of you have made basketball your #1 priority; have made it 100% your main focus in life?” Again, no hands waver. Every player in the room swears they have made basketball their life and truly believes they are doing everything they can to make it to the league.
Yet when you ask them if they spend an hour a day working on their weak hand, or if they make (not take) 400-500 shots a day from game spots at game speed, or if they have read any books by Dean Smith, John Wooden, or Pete Newell, or if they are on a structured, year round strength & conditioning program, if they eat breakfast every day… 99.99% of the time you only get excuses. A lot of players say they will do anything to make it the NBA, but only a select few actually do.
Nike set the standard for youth basketball development and the LeBron James Skills Academy and accompanying King City Classic have been heralded as the premiere events of the summer. What made it such an incredible event was the fact that King James himself was so actively involved. The reigning NBA MVP made a commitment to be an integral part of this event and he came through in a big way. It is universally accepted that LeBron has an undeniable work ethic, solid fundamentals, and an obvious passion and true love for the game. He epitomizes everything positive about the greatest game on earth. And despite his astounding fame, fortune, and world renowned notoriety, he still made the time to give back and to help those aspiring to follow in his foot steps. I saw first hand, for three and half days, that LeBron is a class act and deserves every bit of the success he has achieved.
In addition to LeBron’s participation, Nike assembled an elite staff of coaches and skill instructors; including many of the games best teachers. The theme at the initial staff meeting was succinct:
Have energy and enthusiasm at every workout; sweat with the players.
Teach
to your personality; don’t try to be someone you’re not. Be authentic.
Keep the drills moving! Less talk, more action!
It’s not how much you
know; it’s how much you bring that counts! Bring your best every workout.
Improvement is a constant, repetitive process. Do the little things to
keep things fun!
The official banquet was held on Monday and was absolutely spectacular. The food, décor, and atmosphere were first class. There was a professional DJ spinning records the entire time and they showed numerous LeBron highlight clips and commercials (many of which haven’t been released yet). The highlight of the night was a live Q & A with King James and ESPN’s Jay Bilas. Jay asked numerous questions as well as asked LeBron to say the first thing that popped into his mind when historic pictures of his career were put on the big screen; first Sports Illustrated cover (“I was just a kid”), shaking David Stern’s hand on draft night (“a dream come true”), holding up the 2009 MVP trophy (“hard work paid off”), and hearing the National Anthem upon receiving the Gold Medal in the 2009 Olympics in Beijing (“biggest accomplishment of my career”). LeBron was funny, entertaining, but very truthful. Again, a total class act. Nike kept highlighting the fact that LeBron is extremely loyal. For example he still resides in Akron, where he grew up, and insisted the academy was held in his hometown. He even chose to have his MVP press conference at his old high school to show the world he hasn’t forgotten his roots. Nike presented him with a pair of one of kind LeBron 2009 MVP Air Force 1’s. In closing, LeBron told the players, “I am here for you guys, the players. You are the games’ future, so take that seriously. Represent yourselves to the fullest and honor the game. Heck, one of you might host a camp that my kid goes to one day!”
While this was my third time meeting and seeing LeBron up close; I forgot how physically imposing he is. He is an absolute specimen. He has the perfect basketball physique. I closely followed his every move as I am always trying to learn from the great ones. He had a very standard pre-workout routine (which I wrote down in my notes) he followed meticulously before every workout session. It included getting his ankles taped and having his trainer (Mike Mancias of the Cleveland Cavaliers) stretch him out thoroughly. Once he hit the court he was all business. Intently watching him in the drills, I noticed that everything he did was crisp and sharp. He did everything at game speed; never just went through the motions. Every pass, every shot, and even his footwork were perfect. LeBron has great work habits. He had tremendous focus and an unbelievable level of concentration during each workout. He was also a great communicator. Despite balls bouncing, shoes squeaking, and players competing in drills on two courts – you could always hear his voice. He was a presence. Mark my words; LeBron James is not a great player by accident. He was worked for it. He has earned it.
Speaking of communication; midway through the first workout, he pulled the high schoolers aside to offer this bit of wisdom, “As the best player on your team, your presence alone should create opportunities for your teammates. You should demand double and triple teams every time you touch the ball which means your teammates are open. It’s your responsibility to get them the ball and to help them be successful. Great players make those around them better.” Amen.
Unfortunately, I never got the opportunity to interview LeBron one on one about his training. So I did the next best thing; I spoke with his trainer! Mike Mancias, an assistant athletic trainer and strength & conditioning coach for the Cavs, was gracious enough to rap with me for a few minutes and give me some insight to LeBron’s regiment. While working for the Cavs full time, Coach Mancias is primarily responsible for LeBron. He goes with LeBron everywhere; even went with him to China for the Olympics. Since LeBron is such a workout machine, Coach Mancias admitted he is on call and keeps his Blackberry glued to his hip! He said LeBron does something workout wise almost every day; shooting work with private coach, hits the weights, takes yoga, or does some pool work. He aims to do 3 or 4 structured strength workouts a week focusing on full body movements, core strength, and improving joint mobility and integrity (ankles, hips, etc.). He also incorporates some cardio intervals in the mix. I watched one of LeBron’s strength workouts which included a combination of upper body movements, core exercises, and short intervals on the versa-climber. I always feel good knowing the stuff I do with my players is the same stuff guys like King James does! I also saw part of one of LeBron’s shooting workouts; very intense.
Jay Bilas, whom I have always very much respected and admired, brought up a great point about Mike’s talk. Inevitably, when you ask a group of elite level players “who wants to play in the NBA?” every hand in the room goes up. Then you ask, “Who truly believes they will play in the NBA?” not a single hand budges – they all stay up. Then you ask, “How many of you have made basketball your #1 priority; have made it 100% your main focus in life?” Again, no hands waver. Every player in the room swears they have made basketball their life and truly believes they are doing everything they can to make it to the league.
Yet when you ask them if they spend an hour a day working on their weak hand, or if they make (not take) 400-500 shots a day from game spots at game speed, or if they have read any books by Dean Smith, John Wooden, or Pete Newell, or if they are on a structured, year round strength & conditioning program, if they eat breakfast every day… 99.99% of the time you only get excuses. A lot of players say they will do anything to make it the NBA, but only a select few actually do.
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